Utawave
Advertising Information
Information about the ad slot built into the Utawave start screen.
If you represent a company or service interested in advertising, please feel free to reach out using the contact details at the bottom of this page (we will get in touch when applications open).
About this medium / Our audience
Utawave is a recording-focused DAW for singers (vocal-cover creators). Our users are primarily individual creators who produce and post vocal covers, which makes the app a strong fit for products and services related to music production — microphones, audio interfaces, plugins, mixing services, music schools, streaming services, and more.
Placement
Ads appear in a dedicated column on the app's start screen (the project selection screen), in a card format consisting of "a banner image + a headline text."
- Two cards are shown at all times, and the display scrolls automatically to the next ad about every 4 seconds (manual scrolling is also available).
- Clicking a card opens the specified URL in the user's default browser.
- Up to 15 ads are shown per app launch, selected at random from the registered ads each time the app starts.
Ad slot types
| Slot | Details |
|---|---|
| Standard slot | Selected at random from the registered ads on each app launch and shown in rotation. |
| Featured slot (pinned to top) | A slot pinned permanently to the top of the list. Intended as a single, monthly-rotating slot. |
Creative specifications
| Item | Specification |
|---|---|
| Banner image | 600 × 300 px (2:1 ratio) / PNG or JPEG / 150KB or less |
| Image notes | The top and bottom may be slightly trimmed to fit the display area. Please keep logos and important elements centered. |
| Headline text | Up to about 15 full-width characters (Japanese) / roughly 30 characters (displayed on a single line below the banner; longer text is truncated at the end) |
| Link URL | A legitimate landing page served over https |
| Target language | Choose from: Japanese / English / Simplified Chinese / Traditional Chinese / Korean users (or all languages) |
Acceptance criteria
So that our users can use the app with peace of mind, we review every ad before it is published. We decline ads that fall into any of the following categories.
- Anything that violates the law, or that risks doing so
- Adult, dating, or gambling-related content
- Exaggerated or false claims, or anything that may mislead (including get-rich-quick schemes, investment solicitations, etc.)
- Anything that infringes the rights of third parties (copyrights, trademarks, portrait rights, etc.)
- Anything else the operator deems inappropriate
Please note
- Because standard slots are shown at random, we do not guarantee any specific number of impressions or display order.
- The system for providing performance reports such as impressions and clicks is currently in preparation.
- Even after publication, an ad may be suspended if it is found to violate the acceptance criteria.
Pricing
Until applications open, pricing is handled on an individual basis. We will provide a quote based on the placement period and slot type.
Contact
For advertising inquiries, please use the form below. Select "Advertising inquiry" as the type of inquiry.
You're also welcome to reach us by email: contact [at] utawave.com